Sun, 03 May 2026 09:23:00 +0000

You Won’t Believe What Old Spice Did Next to Night Sweats When Old Spice launched its iconic “The Man Your Man Could Smell Like” campaign back in 2010, it redefined how a legacy brand could reinvent itself with bold humor and sharpshooting creativity. For decades, Old Spice was associated with classic masculinity—but what happened after that viral watershed moment? The real surprise? Old Spice didn’t just rest on its witty fur—it took bold steps into unexpected ventures, including addressing something surprisingly human: night sweats. ### From Viral Hits to Unexpected Innovation Old Spice’s early success was all about shock value—sleek ads, rapid-fire dialogue, andbergstrom-style energy turned a deodorant into a cultural phenomenon. But behind the laughter came a deeper brand mission: connect emotionally with consumers. Fast forward years, and Old Spice leaned into modern wellness trends, exploring how masculinity, confidence, and personal comfort intersect—even touching on intimate health concerns like night sweats.