Sat, 02 May 2026 14:18:30 +0000

This ‘9x7’ Obsession Is Destroying Lives—Here’s How In today’s hyperconnected world, the addiction to constant connectivity is more pervasive than ever. The phrase “9x7” — meaning 24/7, seven days a week — has come to symbolize an unrelenting pressure to be always "on." While staying in touch and accessible is often valued, obsessing over nonstop availability is quietly destroying lives. From burnout and mental exhaustion to strained relationships and declining productivity, the costs of living constantly “on call” are far-reaching. Understanding the 9x7 Mindset The “9x7 obsession” goes beyond working flexible hours or checking emails during weekends — it’s a mindset that glorifies endless availability and blurs the line between work, rest, and personal time. Many professionals feel compelled to respond instantly, fearing missed opportunities or damaged reputations. Social media further fuels this mindset, celebrating hustle culture and the illusion of constant productivity.